As the founder of Beautivisor, a beauty brand built on intention, connection, and self-celebration, Menendez is not just painting faces—she’s helping people recognize their own.

The makeup artist turned entrepreneur is carving out a space in the beauty industry where artistry meets emotional impact, and where glam doesn’t mean masking who you are. “Makeup is my art, but connection is at the heart of everything I do,” she tells Sure Media Magazine. And that ethos has become the very backbone of Beautivisor.

A Calling Disguised as Play

Long before she founded a brand or held a brush professionally, Melissa was already immersed in the world of beauty. Childhood memories are colored—quite literally—with images of her shading in glamorous faces in coloring books, carefully matching their blush and eyeshadow. What might have looked like child’s play to others was actually early evidence of her instinctive grasp on color theory and composition.

Her early experiences in modeling classes further cemented her passion. While other students focused on posture and poise, Melissa was captivated by makeup techniques and how the right tones could bring a face to life. “That’s when I realized I wasn’t just playing with makeup products—I was studying them,” she recalls.

It didn’t take long for her to recognize that makeup wasn’t simply a hobby. It was an outlet, a form of self-expression, and eventually, a career. “Choosing a creative career felt natural to me,” she says. “It’s the one place where I can fully express myself and make others feel beautiful at the same time.”

From Vision to Brand: The Rise of Beautivisor

Starting Beautivisor wasn’t just a business move—it was a leap of faith. Melissa launched the brand with no roadmap, just vision, passion, and resilience. “There were moments of doubt, comparison, and burnout—but I kept going,” she says. “I built this brand from scratch with consistency, heart, and a whole lot of belief in my vision.”

The concept behind Beautivisor isn’t about conforming to trends or creating Instagram-worthy illusions. It’s about enhancing what’s already there—drawing out confidence rather than covering up insecurities. Melissa’s approach to makeup is understated, elegant, and most importantly, personal.

She brings not just skills, but presence to every client session. “I don’t just show up with a brush, I show up with love and intention,” she says. Whether she’s working with a bride on her big day or a professional prepping for a shoot, Melissa ensures the experience feels less like a service and more like a meaningful exchange.

And that personal touch is resonating. Through word of mouth, social media, and sheer integrity, Beautivisor has steadily grown. Clients trust her not only for her artistry but for the safe, affirming environment she cultivates. “My goal is to make every client feel like they’re hanging out with a friend who just happens to be really good at glam.”

Embracing the Journey

In an industry that often glorifies overnight success, Melissa is refreshingly candid about the realities of building a brand. She speaks openly about imposter syndrome, the pressure to have everything figured out, and the mental toll of comparison. But through it all, she’s found peace in persistence.

“You don’t need to have it all figured out to start,” she says. “The magic is in showing up, even when it’s hard.” Her advice to aspiring creatives is clear and consistent: stay true to yourself, and your people will find you.

Melissa’s story is more than a tale of artistic success—it’s a reminder that beauty has the power to uplift, to connect, and to affirm identity. With Beautivisor, she’s not just transforming faces—she’s changing the way people see themselves.

And as for what’s next? Melissa is still learning, evolving, and dreaming big. But one thing is certain: she’s exactly where she’s meant to be.

For more on Melissa Menendez and Beautivisor, follow her journey on Instagram and visit beautivisor.com.